BabyMonster

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BabyMonster
Official logo
Official logo
Background information
Also known asBaemon
OriginSeoul, South Korea
GenresK-pop
Years active2023 (2023)–present
LabelsYG
Members
  • Ruka
  • Pharita
  • Asa
  • Ahyeon
  • Rami
  • Rora
  • Chiquita
Websiteyg-babymonster.com

BabyMonster (Korean: 베이비몬스터; RR: Beibimonseuteo; stylized in all caps), also known as Baemon (Korean: 베몬), is a South Korean girl group formed by YG Entertainment through the reality program Last Evaluation (2023). The group consists of seven members: Ruka, Pharita, Asa, Ahyeon, Rami, Rora, and Chiquita. They officially debuted on April 1, 2024, with their eponymous first extended play (EP) BabyMons7er.

History

2018–2022: Formation and pre-debut activities

Following the launch of YG Entertainment's representative girl groups, 2NE1 (2009) and Blackpink (2016), news of their next girl group circulated as early as 2018.[1][2] They received applicants from various countries, some of whom were accepted into its training program as early as age 10, training an average of four to five years.[3] In the number of recruits, each prospective member placed first against thousands in their respective auditions.[4] In January 2020, "BabyMonster", one of many names initially considered for Blackpink,[5] and "Baemon" (a syllabic abbreviation of the former) were trademarked in English and Korean by the label and tentatively used by media outlets until the eventual disclosure of their official uses.[6][7][8]

Its selection process was chronicled in Last Evaluation (2023), a reality show filmed in the previous year prior to its airing, showcasing seven potential members.[9] Label founder, Yang Hyun-suk, enlisted assistance by Lee Su-hyun of AKMU, and Winner's Kang Seung-yoon and Lee Seung-hoon amidst others to judge, rank, and determine its formation for the duration of the show.[10][11] Yang revealed the number of members he first planned was five;[12] however, a seven-piece ensemble was finalized with three South Koreans (Ahyeon, Rami, Rora), two Japanese (Ruka, Asa), and two Thai members (Pharita, Chiquita).[13] Ahyeon, Ruka, Chiquita, Rami, and Pharita were selected by the label, while Rora and Asa were contemplated to be placed into two different projects before ultimately joining the final line-up as the "fans' choice".[13]

Most held prior experience in the entertainment industry ahead of their acceptance into YG Entertainment. Rami began as a child model at age two ahead of her audition in 2018;[2] Ruka debuted in the Japanese girl group Shibu3 project [ja] (2017) before she became the longest trained member of the seven;[6][14] Rora joined the children's music group U.SSO Girl under the stage name U.ha with Hyein of NewJeans prior to her audition in May 2018;[15][16] and Pharita modelled in contests and auditioned for survival reality programs until she was chosen out of 1,226 applicants amidst her audition in July 2020, becoming the sixth to be accepted.[17][18][19] Asa and Ahyeon auditioned for the label in 2018 and December 2018, respectively.[20] Chiquita became the final member to join BabyMonster,[2] training for three months since her recruit in 2021,[18][21] the shortest period of all members.[2] During this time, the members' vocals were often recruited in the background of their senior labelmate's work, including in the final chorus of the lead single, "Iyah" (아이야; aiya) by Kang Seung-yoon.[22]

2023–present: Introduction and debut

YG Entertainment signaled the septet's formal introduction on December 30, 2022, with a poster and the subtext "YG Next Movement".[23] It heralded a trailer-esque video posted on YouTube on New Year's Day that garnered 15 million views in three days,[24] and featured appearances by members of Winner and Blackpink, sibling duo AKMU, dancer and choreographer Leejung Lee, and label founder Yang Hyun-suk.[25] BabyMonster's introduction, together with the announcement of G-Dragon's feasible return as a soloist that same day, contributed to a subsequent rise in the label's stocks, leaping by 11.74%.[26] The seven members were revealed to the public through gradual releases of live performance videos starting on January 12[6] (in order: Rami, Ahyeon, Chiquita, Asa, Rora, Pharita, and Ruka);[27] and through the eventual pre-debut promotional single titled "Dream", released exclusively via YouTube on May 14, 2023,[28] debuting atop the Billboard Hot Trending Songs chart.[29] Their channel soon surpassed one million subscribers in 52 days since its creation on December 28, 2022,[18] and two million subscribers in 129 days, becoming the fastest K-pop girl group to reach the milestone.[30]

BabyMonster released two singles as a six-piece titled "Batter Up" and "Stuck in the Middle" on November 27, 2023,[31] and February 1, 2024,[32] respectively, with the former serving as the sextet's debut single and the septet's pre-debut release.[33] Label-mates Lee Chan-hyuk of AKMU and Choi Hyun-suk of Treasure contributed in penning the former piece, while its member Asa, worked on both its music and lyrics.[31] Its music video amassed 22.59 million views within a day, became the most viewed debut music video in the first 24 hours in K-pop history,[34] and became the fastest debut music video to reach 100 million views on the platform, eighteen days after its release.[35] It found further success on Spotify, achieving 10 million streams in ten days, the fastest for a rookie K-pop girl group.[36] Ahyeon, who was absent from its releases due to health reasons,[37][38] soon recovered and returned from her hiatus, joining the other members of BabyMonster to promote their future activities as a seven-member group.[39] Marking the group's official debut,[40] their first extended play BabyMons7er, was released on April 1, which included re-recordings of "Batter Up" and "Stuck in the Middle" with all seven members, and a song gifted by Charlie Puth.[41] The extended play was primarily supported by the title track "Sheesh".[40]

BabyMonster will be holding their first fan meeting tour in May 2024 in five countries, namely Singapore, Japan, Thailand, Taiwan and Indonesia.[42]

Public image

Created with a "high-teen" image different from the label's prior female acts, the septet maintains the signature "charismatic" elements of YG Entertainment.[43] BabyMonster was touted as an "all-rounder" group and its members labelled as "elites" by the public and media alike,[44][45] wherein each excel in vocals, rap, and dance.[46] The ensemble is also proficient in multiple languages, including Korean, English, Japanese, Thai, and Chinese.[47]

In a survey conducted by entertainment business magazine JoyNews24, two hundred industry workers from entertainment companies and broadcasters, film and broadcast content producers, and entertainment reporters ranked the tentative group ninth in the "Most Anticipated Artist of Late 2021 and 2022", tied with Ive amidst others.[48]

Other ventures

Endorsements

In February 2024, BabyMonster became presenters for Pepsi in the Asia-Pacific region,[49] and the face of LG Household & Health Care's cosmeceutical brand CNP Laboratory,[50] to aid advancements into the Japanese beauty market.[51] Two months later, the group became global partners of Adidas.[52]

Members

  • Ruka (루카)
  • Pharita (파리타)
  • Asa (아사)
  • Ahyeon (아현)
  • Rami (라미)
  • Rora (로라)
  • Chiquita (치키타)

Discography

Extended plays

List of extended plays, with selected details, chart positions, and sales
Title Details Peak chart positions Sales
KOR
[53] 		JPN
[54] 		UK
DL
[55] 		US
World
[56]
BabyMons7er 3 6 69 15

Singles

List of singles, showing year released, selected chart positions, and name of the album
Title Year Peak chart positions Sales Album
KOR
[60] 		HK
[61] 		IDN
[62] 		JPN
Hot
[63] 		NLD
Glo.
[64] 		NZ
Hot
[65] 		SGP
[66] 		TW
[67] 		US
World
[68] 		WW
[69]
"Batter Up" 2023 123 22 14 100 14 14 10 7 5 101 BabyMons7er
"Stuck in the Middle" 2024 —[B] — — — — — — — — — —
"Sheesh" 20 10 4 51 12 30 7 3 — 33
"—" denotes releases that did not chart or were not released in that region.

Promotional singles

List of promotional singles, showing year released and album name
Title Year Album
"Dream" 2023 BabyMons7er

Videography

Music videos

Year Title Director(s) Ref.
2023 "Dream" Un­known [29]
"Batter Up" Seo Hyun-seung (Gigant) [72][73]
2024 "Stuck in the Middle" Jason Kim (Flipevil) [74][75]
"Sheesh" Seo Hyun-seung (Gigant) [76][77]

Filmography

  • Last Evaluation (2023, YouTube)[78]
  • Baemon TV (2024, YouTube)[79]

Tours and concerts

Fanmeeting

BabyMonster Presents: See You There (2024)
Date City Country Venue Ref.
May 11, 2024 Tokyo Japan Ariake Arena [80]
May 12, 2024
June 8, 2024 Jakarta Indonesia TBA [81][52]
June 15, 2024 Singapore
June 23, 2024 Taipei Taiwan
June 29, 2023 Bangkok Thailand

Awards and nominations

Name of the award ceremony, year presented, category, nominee of the award, and the result of the nomination
Award ceremony Year Category Nominee / work Result Ref.
Circle Chart Music Awards 2024 Rookie of the Year – Global Streaming "Batter Up" Won [82]
Mubeat Global Choice Award – Female BabyMonster Nominated [83]
Rookie of the Year – Streaming Unique Listeners "Batter Up" Nominated [84]
The Fact Music Awards 2024 Best Music (Winter) Nominated [85]
Mubeat Awards 2023 Best Rookie Artist BabyMonster Won [86]
Music Video of the Year "Batter Up" Nominated

Notes

  1. ^ Sales figures for BabyMons7er:
    • Digital sales: 640[58]
    • Physical sales: 7,224[59]
  2. ^ "Stuck in the Middle" did not enter the Circle Digital Chart, but peaked at number 45 on the component download chart.[71]

References

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  59. ^
  60. ^ Circle Digital Chart:
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  62. ^ Billboard Indonesia Songs:
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  66. ^ RIAS Top Streaming Chart:
  67. ^ Billboard Taiwan Songs:
  68. ^ Billboard World Digital Song Sales:
  69. ^ Billboard Global 200:
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External links


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